Tahaab Rais

Tahaab enjoys strategy, data, ideas, effectiveness, and innovation, and is passionate about building winning teams and developing future leaders. The companies where he has led the Strategy Office across MENAT have consistently been ranked among the world’s best for effectiveness and strategic thinking. His teams are full of stars—they are the key to his success.

He also drives creative and marketing excellence through strategic frameworks, models, and executive training programs.

The challenge of finding the right solution for businesses is what excites him most. Deeply curious about people—their differences, attitudes, and beliefs—he is motivated by helping both individuals and brands thrive.

He brings extensive experience in strategic consulting, integrated marketing, data analysis, and leadership across the Middle East, Asia, and Africa, spanning Business and Data Strategy, Brand, Content and Digital Strategy, Cross-channel Integrated Solutions, Relationship Marketing, and Customer Experience Management.

Creative by nature and practical with technology, he embraces the constantly evolving world with an anti-theory mindset. He believes in making ideas happen, and the consistent results he has achieved are a testament to his drive and execution.

Throughout his career, he has worked across Finance, Insurance, Telecommunications, FMCG, Luxury, Travel & Tourism, Retail, Automotive, Petroleum, Entertainment, and Real Estate for leading global brands including HSBC, Coca-Cola, Emirates NBD, Mastercard, Sony, Nestlé, Unilever, Ford, Nike, Microsoft, L’Oréal, Ferrari World, Shell, Qatar Petroleum, Saudi Telecom Company (STC), Ooredoo, Atlantis, Taj Hotels, and many others.

His work has contributed to award-winning campaigns recognized by Cannes Lions, Effies, D&AD, The One Show, WARC, Dubai Lynx, Clios, Webby Awards, New York Festivals, London International Awards, Gerety Awards, AdFest, Ad Stars, and many more. His strategy team members are among the most awarded strategists in the world, and he is the most awarded Chief Strategy Officer in the MENAT region.

Beyond his role as Chief Strategy Officer, he is also a globally awarded film director and songwriter. His creative work can be viewed at https://vimeo.com/tahaab.

Outside of work, he develops ideas that address societal challenges through his own non-profit initiative and regularly speaks around the world on creativity, innovation, and strategic thinking.