Diego Enrique Florez

Diego is a hybrid creative professional with nearly 15 years of experience blending industrial design, advertising, copywriting, and creative tech to craft innovative ideas that resonate with culture and drive results. As a Creative Director and Head of Innovation, he specializes in creating solutions that push creative boundaries while delivering business impact. In his role as Head of Innovation at Livingroom DXB, he integrated cutting-edge technology and AI into creative processes, helping brands stay ahead in the dynamic UAE and MENA markets.