Artificial Intelligence
September 19, 2026
15:00-20.00

Artificial Intelligence

AI is changing the way we create, but not the fundamentals of creativity. This course is not about learning prompts—it’s about learning to think before you prompt. Students will explore how ideas, references, storytelling, art direction, and creative judgment shape stronger AI outputs than prompts alone. Through practical workshops and real creative challenges, they’ll learn to use AI as a collaborator that amplifies human imagination rather than replacing it. Because in the age of AI, the most valuable creative skill is no longer execution—it’s direction.

Use AI tools for idea generation, visualization, and design.

Write effective prompts and refine AI outputs.

Speed up production without compromising craft.

Build your AI-assisted creative process responsibly.

Conference Speaker

AI Creative Director Core42

Diego Enrique Florez

AI CD | Head of Innovation | Hyper Island Future Skills | MIT Leadership & Innovation | for Middle East
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