September 22, 2026
19:00-22.00
Building Case Studies
Conference Speaker
Chief Creative Officer FCB Dubai
Alex Pineda
CCO | Comic book artist | Good person
An idea becomes powerful when it’s shared. This workshop teaches how to build compelling case studies — the key to presenting your work to clients, juries, or the world. You’ll learn the storytelling rhythm behind Cannes-winning cases, how to use structure, visuals, and sound to keep attention, and how to prove the impact of your idea without exaggeration.
Craft a case study from problem to impact.
Write scripts and structure video narratives.
Use metrics, tone, and pacing for maximum engagement.
Present your work like a professional creative team.
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