Aakriti Goel

Aakriti Goel is a hybrid marketing and communications strategist with an international career spanning multiple countries and industries. A Singapore Government Scholarship holder, she began her journey helping brands build digital capabilities and social strategies at a time when social media was just emerging.

Throughout her career, she has led regional marketing and communications strategies for global brands including Nestlé, Unilever, Mastercard, Arla Foods, Subway, Sony Mobile, and Uber, working with FP7/DXB (part of McCann Worldgroup), recognized as the world’s Most Effective Agency by the Global Effectiveness Index.

She currently leads the Strategy & Data team at Cheil MEA, overseeing a multidisciplinary team of brand strategists and data analysts across the Middle East and Africa.

Her work has earned her recognition as one of Campaign Magazine’s “30 Under 30” and Brandberries’ “Women to Watch in the Middle East.” She has served as a jury member for prestigious international awards including the WARC MENA Strategy Awards and the AME Awards, and has been invited to speak at Dubai Lynx.

Since 2017, she has also been a Shadow Board Member of the International Advertising Association (IAA) UAE Chapter.

Her expertise includes brand strategy, marketing, communications, consumer insights, digital transformation, data-driven strategy, branding and identity, CRM, PR, and integrated campaign planning.